Silver & Gold Marketing

Bus 572 - 1 Holly’s First Blog Session 1

Silver & Gold Marketing

 

This week, I learned about Search Engine Marketing, Pay Per Click advertising, and E-Marketing Strategy.  I would like to discuss what I have learned about older, more traditional ways of marketing as well as some of the new e-marketing strategies that I have become familiar with during this session.

The first and most important concept that I learned about, is how powerful pay per click advertising is.  I’ve known the basic concepts of pay per click advertising for a while now, and I knew it was an option, but didn’t realize that it is the most widespread option for online advertising.   Pay per click is a form of advertising in which a business or advertiser pays each time a searcher clicks on their advertisement.  From the reading, I have learned that the sponsored ads show up at the top of the page and the right side of the page.  The top of the SERP is where the majority of people click, and is the most expensive to advertise.

           

            Secondly, I wanted to discuss McCarthy’s four Ps of marketing.  Stoke’s Chapter 19, (E Marketing Strategy) discusses how the internet has changed marketing.  I would assume that the four p’s would be outdated and irrelevant.  However, as the book states, the four p’s have not seen a change.  The four Ps have seen a shift.  To me, this is important because any theory that withstands this long should not become irrelevant.  McCarthy’s four Ps of marketing include product, price, placement, and promotion. http://www.mindtools.com/pages/article/newSTR_94.htm  The biggest shift has been in the first, the products.  I have learned that digital products is now the largest category of products sold online.  This is because companies are now offering customizable goods online.  Also, it is interesting that others have changed the four ps.  Idris Mootee has changed them to personalization, participation, peer to peer commodities, and predictive modeling.

           

            Even though I am still in the first session of my global marketing class, I feel that I have already learned some important skills.  This is my first time in the MBA program working with a real, existing client.  It makes the learning experience a lot more interesting when you are creating a real life project or plan for a client that will benefit from it.  From the Google videos that I have watched, I learned the importance of the details and design of a website, as well as the importance of keywords in advertising.

As mentioned above, I am excited to be helping a client with their business and I know this will be  a rewarding experience for me.  I am looking forward to becoming more familiar with Google’s Adwords because as of now, I feel uncomfortable using it and know that I need to become more knowledgeable, which is a personal goal of mine for this term.  

Stokes, R. (2011). emarketing: The essential guide to digital marketing. (V 1.0 ed.). Quirk Education. Retrieved from http://catalog.flatworldknowledge.com/bookhub/reader/19